Communication in the era of social distancing

Our lives have been shaken for almost a year now by an invader that doesn’t seem to go away. Coronavirus changed a lot of things in our society and in our way to interact with each other. Three lockdowns, wearing face-covering, and a bunch of restrictions makes our interactions more difficult.

Still, communication is based on the link we bond with each other, the connection, the listening, the understanding. How to take up the challenge of better communication in a context of a global pandemic?

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Communication strategy: is it essential?

When we start a new business, the first steps we usually think about in terms of communication are: “I need a logo, a website, and a Facebook page”. Though those are good ideas, the question remains… Why? What are you really expecting from these media? Here, the communication strategy is meaningful.

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